"What Happens When - A Temporary Restaurant Installation"

In Soho, New York City a restaurant called What Happens When will be open for 9 months. This temporary restaurant serves as an artistic installation, in which every month, the entire restaurant's decor and theme will be dramatically changed in order to create a new dining experience. You would think that this type of venture would be extremely expensive, but it's actually the opposite. Kickstarter, "a funding platform for artists, designers, filmmakers, musicians, journalists, inventors, explorers, etc..."helped out the creative group behind the restaurant.


Because the space in SoHo is a flexible one, it is easy to re-create with the exception of time. "Transition time between the themes is tight, the team has from midnight when the restaurant closes to 3pm the next day to finish each movement—sounds like being back in design school!"I think this idea is a very interesting one. Other than to the food, people pay a lot of attention to the decor and atmosphere of a restaurant. To re-create a restaurants atmosphere and keep the quality of the menu, that's a huge advantage to making a dining experience that much more memorable for customers.


What Happens When...